Harlem Irving Plaza: Signage

Established in 1956, Harlem Irving Plaza began as a 45-store, open air shopping center. Through multiple additions and renovations, the facility has grown to over 600,000 square feet of retail space. In an effort to unify the resulting ad-hoc character of the mall a comprehensive signage package will establish a new singular visual identity for the HIP. Beyond identity the signage program will clarify both vehicular and pedestrian circulation paths throughout the complex. Selective interior and exterior interventions redefine the character of the mall.